Photo credit: Courtesy of adidas

New Arte Antwerp x adidas: Celebrate North African Football Culture

Header: Courtesy of adidas

Iconic global brand adidas and Belgian streetwear label Arte Antwerp revealed the inaugural head-to-toe collection from their partnership, designed to reinterpret sportswear silhouettes through the lens of street culture.

Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas

Following the recent launch of the all-white Lightblaze POD shoe, in a campaign fronted by Belgian former footballer and friend of adidas and Arte Mousa Dembélé, the new collection features the same textural focus and considered construction seen in the initial footwear drop, reflecting elements of Arte’s mainline collection through touches of elegance and minimalism alongside adidas’ sporting expertise.

The capsule of apparel, footwear, and accessories from the two brands looks at how North African culture has influenced European football style. From colours to detailing, the pieces connect directly to the significance of football in Morocco, where the sport brings together the continent and its diaspora across background, heritage, and identity.

Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas

Arte’s DNA, tied to founder Bertony Da Silva’s Angolan roots and European upbringing, meets adidas’ global football influence to tell a story that extends beyond the pitch. The collection is inspired by North Africa’s impact on football and the continuing achievements of athletes from its nations. Reflecting the partnership’s focus on the underrepresented stories of European athletes of the African diaspora, the campaign features Brahim Díaz, an adidas athlete whose Moroccan-Spanish roots echo the cultural narrative at the centre of this season.

Shot by Ilyes Griyeb, the Moroccan-born, Paris-based photographer known for his observational reportage, the campaign captures the texture of everyday life in North Africa, documenting life around a football pitch in Marrakech, featuring people from the local community. Griyeb’s images frame the new adidas x Arte collection in the context of grassroots football in Morocco and underline the importance of the sport in this nation and across the continent.

Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas

Hero pieces of the collection include the ADIDAS Z.N.E. tracksuits, knitted long-sleeve jerseys and graphic t-shirts with an Arabic text overlay on the back (which translates to “Sport Unites Africa”) complemented by jerseys and shorts in corresponding tones. The pieces have a clean and restrained aesthetic, detailed with embroidery, lace trims and seasonal colours of red, green, white and black – a nod to the flag colours of North African countries.

Completing the looks are a set of accessories in matching colours, including sling bags, socks, and caps, accompanied by a range of footwear: the Lightblaze POD ZIP in black and the Adilette slide with embroidery detail coming out in December, with the new Trivela sneaker silhouette following in February 2026.

This first capsule with adidas is inspired by the energy of African football culture, a world defined by community, expression and resilience. The pieces reflect the cultural context that surrounds the game and the people who give it meaning. Our new campaign is built with and by local voices in Morocco. From the photographer to the casting director, from the models to the set team, every still and scene is rooted in collaboration.”

Bertony Da Silva, Arte Founder & Creative Director
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas
Photo credit: Courtesy of adidas