In an era where sustainability is no longer just a buzzword but a vital necessity, MIRET D.o.o., a visionary footwear company, has emerged as a trailblazer in the realm of eco-friendly design. Spearheaded by Lead Designer Hrvoje Boljar and supported by a dedicated team including Ana Boljar, MIRET has taken on the challenge of redefining the footwear industry through innovation and conscious choices. The brand’s commitment to environmental preservation is epitomized by its revolutionary creation – the MIRET ecological sneakers, proudly STANDARD 100 by OEKO-TEX® Certified.
MIRET’s mission goes beyond crafting shoes; it’s about revolutionizing the way we perceive and engage with footwear. With a focus on minimizing environmental impact while delivering exceptional design, durability, and comfort, MIRET’s 97% bio-based sneakers offer a sustainable alternative to traditionally unsustainable products.
The driving force behind MIRET is a desire to raise awareness about the detrimental ecological effects of the footwear industry. By presenting a viable, stylish, and environmentally friendly option, the company empowers individuals to make conscious choices that positively impact the planet. MIRET isn’t just producing sneakers; it’s facilitating change, one step at a time.
What sets their ecological sneakers apart is their impeccable design and attention to sustainable sourcing and production. Crafted from EU-sourced bio-based materials, the sneakers are ethically manufactured in Croatia, achieving a commendable carbon footprint of 4.88kg/CO2. This level of commitment to sustainability is a testament to MIRET’s dedication to minimizing its environmental footprint.
A significant milestone in MIRET’s journey is its accomplishment of being the world’s first sneakers to be fully certified with the prestigious STANDARD 100 by OEKO-TEX®. This distinguished certification guarantees that MIRET sneakers are devoid of any harmful substances, ensuring the well-being and health of wearers.
Their recognition in the design and sustainability arena is evident from its multiple accolades. The brand secured the Gold Award in the Sustainable Fashion category at the 14th International Design Awards (IDA) in 2020, a testament to its impactful strides in eco-conscious design. Moreover, MIRET’s triumph at the Global Footwear Awards further solidifies its pioneering role in sustainable fashion. The company’s accomplishments extend beyond design and sustainability, with notable recognition as the “Socially Responsible Exporter of the Year” by the International Trade Council’s 2021 Go Global awards.
Hrvoje Boljar, co-founder and chief product designer at MIRET, encapsulated the essence of the project, emphasizing its holistic impact on the footwear industry and beyond. MIRET’s endeavors signify that sustainability and style can harmoniously coexist, and responsible design choices can steer the future of fashion.
MIRET’s ecological sneakers transcend the boundaries of traditional footwear, embodying a commitment to the planet and the people who inhabit it. With innovation, design excellence, and a resolute dedication to sustainable practices, MIRET D.o.o. has carved a path toward a greener and more conscious future, leaving an indelible mark on the world of footwear design.