In just a few weeks, the best athletes from all over the globe will gather in Cortina, Milano for the 2026 Winter Olympics. The opening ceremony is scheduled forFebruary 6, 2026, and Team USA will appear at the event in custom-made Ralf Lauren uniforms. This will be a jubilar 10h consecutive games and (almost 20 years total) that the look of the USA team is conceived by the renowned luxury brand. According to David Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation, the design is inspired by Milan, the vibrant fashion capital, while staying true to the aesthetic of the American brand.
“Our design philosophy has always been about creating dreams and telling stories through style, and these uniforms, both timeless and modern, reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit, ” David Lauren added.
Opening ceremony uniforms
The uniforms for the opening ceremony include a statement wool coat coming in a winter white shade, accompanied by wooden toggles inspired by American heritage. A delightful American flag intarsia wool turtleneck sweater is hidden below the coat, while tailored wool trousers complete the look. The team will wear a new set of uniforms for the closing ceremony, taking place on February 22, also designed by Ralph Lauren Corporation.
Team USA closing ceremony uniforms
The closing ceremony uniforms are inspired by vintage ski racing kits. Each USA athlete will be equipped with a sporty, stylish and warm colour-blocked puffer jacket, embellished with stunning Team USA graphics. A patriotic colour palette of red, white and blue has been selected for a wool turtleneck sweater, which is pairedwith crisp white utility pants. As far as accessories are concerned, red, white and blue intarsia knit hats and mittens will grace both uniforms, as well as a leather belt and brown suede alpine boots with conspicuous laces in red. The company ensured the tailoring was patriotic by proudly manufacturing both kits in the United States.
Get the look at Ralph Lauren retail stores and online
The outfits for men, women, and children that mirror the energy of the Winter Olympics feature striking graphics and a red, white, and blue palette. Among others, the collection includes a leather shearling jacket decorated with Team USA graphics and a range of sweaters, puffer styles, and uniquely designed fleece outerwear. The collection is available for purchase since December 2025 at selected retail stores and department stores, including a store in Milan and Rome in Italy. During the Winter Games, the collection will be available on the spot, at the special Pop-Up Shop at the Rosapetra Hotel in Cortina. For those who prefer buying products online, the apparel and accessories are available at Ralphlauren.com and TeamUSAShop.com.
Ralph Lauren: Timeless by Design
Founded in 1967, Ralph Lauren Corporation is a household name in the industry of apparel, footwear, accessories, fragrances, home, and hospitality. The company has been designing outfits for the United States Olympic and Paralympic teams for decades, ensuring that every detail reflects the American spirit and quality craftsmanship. In addition to the 2026 Winter Olympic team, the uniforms will also be worn by the USA Paralympic team at the Paralympic Winter Games, also held in Cortina from March 6 to March 15, 2026.
