Hossein Farmani
Co-Founder
Hossein Farmani published the first Los Angeles-based fashion magazine, VUE, in 1985. He also published FotoFolio Magazine in 1986, promoting the work of contemporary photographers across the country. FotoFolio won numerous awards and is in the permanent collection of The Library of Congress.
Hossein led the industry in philanthropy by founding the benefit auction foundation Focus On AIDS (FOA) in 1987. This volunteer-based non-profit organization’s sole purpose is to auction photography, donating 100% of its net proceeds to AIDS research, care, and education.
In 1992, Farmani established Farmani – Yamanouchi design studio, a leading marketing agency focusing on fashion catalogues and consumer electronics industry design. As an Internet pioneer, Hossein established Artnet, one of the first Internet service providers in Los Angeles, which landed him on the cover of the New York Times Business section.
His first experience with Awards was as a co-chair of the Hollywood Film Awards, and in 2004, he established the Lucie Awards, the Oscars for photography.
Since then, Farmani has developed a growing portfolio of projects and companies.
Astrid Hébert
Co-Founder &
Director
Originally from France, Astrid Hébert graduated from the University of La Rochelle with a Master’s Degree in Marketing. She is an accomplished entrepreneurial professional with over fifteen years of experience in Business Development, Marketing, Events, and Project Management.
After living in Asia for 12 years and working as Director of Sales & Marketing in the Hospitality industry, she moved back to Europe.
Astrid Hébert joined the Farmani Group in 2018 as Vice President, opening the European office in Budapest and leading the company’s growth for 2 years. She is now the co-founder and Director of the 3C Group based in Switzerland.
Mirna Huhoja-Dóczy
Editor in Chief
Mirna is a marketing and communications professional with a background in Information Sciences from the University of Zagreb and over 14 years of hands-on experience across publishing, branding, and strategic communications. She started her career in editorial and media, then moved fluidly between consulting, creative strategy, and international projects in design, architecture, and culture.
She joined the 3C Awards as a marketing expert, where she has played a role in shaping growth, visibility, and global positioning across multiple award programmes. In 2023, she took on the role of Editor-in-Chief of D5 MAG, leading its editorial direction and strengthening its voice within the international design community. Alongside this, Mirna runs Bits of Brand, her own communications agency.
Tina King
Deputy Editor
Tina King is an experienced writer and editor with a deep-rooted passion for design, architecture, sustainability and travel. After a decade in the tourism industry, Tina transitioned into writing, contributing to various online magazines focused on travel and sustainability. Her career journey includes serving as editor-in-chief, where she honed her skills in content strategy and editorial management. Tina’s love for design and architecture stems from growing up with an architect father, inspiring her from a young age to appreciate the art of creating beautiful spaces.
Now an editorial writer at D5 Magazine, Tina brings her storytelling expertise and lifelong enthusiasm for design to each piece. When she’s not writing, she enjoys exploring new destinations, cooking, spending time in nature, or unwinding with a good movie.
Leonor Gomes
Senior Editor
Leonor Gomes is an outgoing and dedicated Journalism and Communication graduate with a strong passion for creative storytelling. Through her experience in public relations and in covering diverse subjects in international politics and public opinion, Leonor has developed strong communication and interpersonal skills. With a versatile skill set in digital tools and a keen eye for detail, she contributes to D5 with her creativity and dedication.
Milica Jović
Editorial Writer
Milica Jović is a journalist and content writer with more than 10 years of experience in art and culture media. After graduating with a degree in journalism, she wrote for an established art magazine, covering contemporary and historical art and documenting major exhibitions and art trends. Currently, contributes to D5 MAG, where she produces articles that resonate with design enthusiasts and industry professionals alike.
Hannah Grey
Editorial Writer
Hannah Grey is a Singapore-based creative specialising in social media management, content creation, and content writing for brands. With a background in both a creative agency and as a freelance professional, she’s worked with clients across diverse industries to enhance their social media presence and elevate brand visuals.
Helena Segon
Partnership Manager
Helena Segon is a versatile business professional passionate about innovation, sustainability, and creativity. With a strong foundation in marketing, finance, and business development, she drives growth through forward-thinking strategies and a commitment to positive social and environmental impact. Helena believes in leveraging technology to create meaningful change, always with an eye on sustainability.
In addition to her business acumen, Helena has a strong interest in art and design, and she recently obtained a diploma in UX design, integrating her artistic sensibility with a devotion to user-centred solutions. Outside of work, she explores her creative side through painting and engaging with design-driven projects, continually finding inspiration in the world around her. Currently, Helena manages partnerships for both 3C Awards and D5 MAG.
Alexandra Elova
Social Media Manager
Alexandra is a creative and open-minded individual who enjoys fostering lasting connections between brands and their customers through social media. She knows all the latest trends and loves crafting unique pieces of content. Alexandra has a degree in Business Administration and Marketing, years of experience in SMM, and has finished numerous online courses, as she loves to expand her horizons. She is a big fan of art, horse riding, and spontaneous trips, so if you are up for a spontaneous trip to Peru, Alexandra will surely accompany you. Alexandra is very purposeful and believes that nothing is impossible in this world if you want to get something.