British technology firm Dyson has unveiled its first dedicated pair of noise-cancelling headphones The Dyson OnTrac, as the company confirmed it was moving into audio products for the long term.
The headphones will come with up to 55 hours of battery life on a single charge and will be available in a range of colors, with the outer caps and ear cushions fully customizable. They will go on sale on August 1 for £449.99.
The UK-founded tech giant previously developed headphones as part of its Dyson Zone headset, first announced in 2022, which combined headphones with a personal air purifying facemask, but the OnTrac are the firm’s first dedicated high-end headphones, designed to take on audio giants such as Sony and Bose.
The company’s range of products has expanded over the years from vacuum cleaners to air purifying and treatment devices, as well as a wide range of beauty products.
Alongside the new headphones, Dyson is committing to a wider investment in audio technology, revealing that it would invest £250 million over the next three years.
“Dyson’s audio engineering mission is to preserve the integrity of the artist’s sound wave, free from interference. We also wanted to create a set of headphones that people would cherish, be excited by, and be proud of. With over 30 years of experience in aeroacoustics, we’ve mastered sound physics. By reducing noise through in-house anechoic chambers and expert engineers, we’ve applied and further expanded our audio knowledge to develop the Dyson OnTrac headphones. Our first, over-ear, audio only headphones deliver best-in-class ANC (active noise cancelling), exceptional sound quality, and all-day comfort through unique materials, design and customisation.”
Jake Dyson, the firm’s chief engineer
To create an optimal listening environment, the Dyson OnTrac features a custom Active Noise Cancellation (ANC) algorithm which uses 8 microphones, sampling external sound 384,000 times a second. This combines with superior materials and carefully designed internal geometry to cancel up to 40dB of unwanted noise.
The Dyson OnTrac comes in four colorways, each precision-crafted with unique, durable finishes designed by Jake Dyson and our CMF team. Inspired by the CNC manufacturing process, options include CNC Aluminium, Copper, and Nickel. The Ceramic Cinnabar variant has a ceramic-feel painted finish. In addition to these four colorways, you are able to customize your Dyson OnTrac with custom outer caps and ear cushions in various colors and finishes.
