Header: Courtesy of lululemon
Today, lululemon, in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership with the COC and CPC.
In collaboration with athletes from across Canada, lululemon states that it has applied insights and learnings from the last two Games to create a kit with a focus on innovation and inclusion, designed for use by athletes at the Winter Games.
For two years, lululemon worked with athletes from across Canada to understand their needs during different parts of their Olympic and Paralympic journey. Through in-lab testing and feedback sessions, lululemon developed a technical kit intended to support Team Canada in terms of performance and appearance at the Games.
“Canadian athletes are the best in the world, and it’s only fitting that they have the best-looking and most innovative team kit at the Games. From the outset, lululemon has been an incredible partner of Team Canada, always understanding and putting the needs of athletes first in their design process and their entire approach to the partnership. We can’t wait to see this amazing kit on full display in Italy and back at home as the nation comes together and rallies around Team Canada in February.”
David Shoemaker, CEO and Secretary General, Canadian Olympic Committee
Design highlights include:
- Thermoregulation: The kit is designed with layering and insulation at the core to prepare athletes for the various temperatures and elements they will experience throughout the Games, ranging from city to top-of-mountain conditions.
- Inclusivity: Informed by feedback from Paralympians, the kit includes a range of adaptive and inclusive designs, including new adaptive footwear and seated-fit styles, abrasion-resistant fabrics, and features such as braille and magnetic zips.
- Canadian Identity: The kit references Canada’s landscapes and environment, including a topographic map print, maple leaf designs, and colours ranging from deep red to iceberg-inspired greens and blues.
- Styling: Performance tailoring is combined with modern silhouettes to create full looks influenced by city wear, using fabrics such as Merino wool, jacquard, and Translucent Glyde™.
Athletes, coaches, and support staff will wear Team Canada apparel throughout key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, travel, and daily life in the Athlete Village.
As part of its partnership with the COC and CPC, lululemon supports Team Canada through a roster of ambassadors connected with the brand and with sport in Canada. Today, lululemon announced its Team Canada Ambassadors for the Milano Cortina 2026 Olympic and Paralympic Winter Games, including Sidney Crosby (ice hockey), Cynthia Appiah (bobsleigh), William Dandjinou (short track speed skating), Piper Gilles (figure skating), Emma Maltais (ice hockey), Paul Poirier (figure skating), Cassie Sharpe (freestyle skiing), Tyler Turner (para snowboard), and Natalie Wilkie (para Nordic skiing).
“It has been incredible to see the athlete kit continue to evolve thanks to lululemon’s commitment to working directly with athletes through every step of the process to understand their needs. This has resulted in our most inclusive and adaptive kit yet, which showcases how we all win when accessibility is at the forefront. The Canadian Paralympic Team will both look amazing and feel comfortable while proudly representing the nation at the Paralympic Winter Games in March.”
Karen O’Neill, CEO, Canadian Paralympic Committee
lululemon supports Canadian athletes through the Future Legacy programme, with 10% of sales from all Future Legacy items directed to the Canadian Olympic Foundation and Paralympic Foundation of Canada. Both organisations help Canadian athletes access resources, equipment, and funding they need to participate in sport, including at high-performance levels. For Milano Cortina 2026, lululemon has introduced new styles for Canadians to support Team Canada, including the Future Legacy Scarf, Crossbody Bag, and Warm Revelation Beanie.
