Header: Courtesy of Jaguar
Jaguar, the iconic British luxury carmaker, is redefining itself with a bold new chapter in its storied history. Embodying the ethos of “Copy Nothing,” Jaguar’s latest transformation is a fearless embrace of artistry, modernism, and electrification. At the forefront of this renaissance is the Jaguar Type 00, an extraordinary design vision concept that previews the brand’s exhilarating future.
Unveiling Type 00: A masterpiece of design
Jaguar Type 00 (pronounced Type Zero Zero), is an unmistakable expression of Jaguar’s new creative philosophy, “Exuberant Modernism.” This groundbreaking concept car is a fearless statement of individuality, defying electric vehicle conventions with its dramatic proportions and visionary design. Featuring a long bonnet, a sweeping roofline, a fastback profile, and 23-inch alloy wheels, Type 00’s silhouette exudes confidence and sophistication. Flush surfaces, a glassless rear tailgate, and panoramic body-harmonized glazing elevate the design to sculptural artistry.
Presented in two striking colors – “Miami Pink” and “London Blue” – Type 00 merges British heritage with contemporary artistry. Miami Pink reflects the pastel vibrancy of Art Deco architecture, while London Blue honors the timeless Opalescent Silver Blue of Jaguar’s 1960s models.
Redefining Jaguar’s identity
Type 00 serves as a powerful symbol of Jaguar’s transformation. Rooted in its rich heritage yet future-facing, it introduces a fearless new face for the brand. The vehicle’s details, such as the laser-etched Jaguar “leaper” and hidden deployable rear-facing cameras, embody a meticulous blend of craftsmanship and innovation. The new Jaguar monogram and geometric device mark pay homage to Malcolm Sayer’s iconic designs, combining symmetry and simplicity with a modernist flair.
Interior innovation offers a sensory journey
The interior of Type 00 is as captivating as its exterior. Dramatic butterfly doors and a “pantograph” tailgate reveal an awe-inspiring cabin crafted from unexpected materials like brass, travertine stone, and woven textiles. These elements create a unique atmosphere, blending tactile luxury with artistic sophistication. Floating instrument panels, powered stowage areas, and deployable screens seamlessly integrate technology without overshadowing the design.
A standout feature is the Prism case, a customizable tool for tailoring the cabin’s mood. Containing three totems, Brass, Travertine, and Alabaster, the Prism case transforms the interior’s ambiance, lighting, soundscape, and even bespoke scents.
Electrification meets performance
Jaguar’s transformation into an electric-only brand begins with the Type 00’s cutting-edge Jaguar Electric Architecture (JEA). This dedicated platform ensures engaging handling, exceptional ride comfort, and a range of up to 770km WLTP (478 miles) on a single charge. Rapid charging capabilities add 321km (200 miles) of range in just 15 minutes, making it a practical yet luxurious EV solution.
A new era of exclusivity
Jaguar’s vision extends beyond its vehicles to immersive client experiences. Exclusive brand stores will debut in global luxury hubs, beginning in Paris’ 8th arrondissement, providing a gateway to Jaguar’s world of innovation and artistry.
As Jaguar’s reimagined identity takes shape, Type 00 represents the dawn of a new era. With its compelling design, electrifying technology, and commitment to artistry, Jaguar is poised to reclaim its place as a pioneer of luxury and innovation. The first production car from this new lineage, a four-door electric GT, will debut in 2025, embodying the brand’s ethos of “Copy Nothing” while driving Jaguar boldly into the future.
