Connected by Design is a four-day design route through Amsterdam, celebrating its sixth edition in 2025. Launched six years ago, GLUE was created to increase the visibility of the creative design sector in Amsterdam and foster stronger connections within it. Since then, it has evolved into a vibrant community that inspires, engages, and connects people throughout the year.
This year’s theme is “Alternatives from the Unexpected”, highlighting creativity and solutions emerging from surprising and unconventional sources. GLUE will take place from 18 to 21 September 2025.
What’s on show?
The route showcases a wide range of Amsterdam-based designers, architects, brands, labels, showrooms, galleries, museums, academies, and other creative professionals. Admission is free and open to everyone.
GLUE connects all participating locations and offers a rich and engaging programme tailored to both professionals and the general public. Independence is at the heart of GLUE: it does not take sides but embraces the entire design spectrum. From young talents and educational institutions to established names and renowned studios – GLUE’s strength lies in its diversity and accessibility, both hallmarks of Amsterdam’s creative spirit. Every participant is given a spot on the map and is encouraged to organize something meaningful and unique during the event.
GLUE Highlights:
- Loyal returning contributors: VITRA, Cosentino, Mia Karlova Gallery, Tank, The Millen House, Frozen Fountain
- Over 150 participants, ranging from product designers to museums
- Curated design routes throughout Amsterdam in 2025
- Notable cultural, educational, and knowledge partners: Stedelijk Museum, Pakhuis de Zwijger, Waag Futurelab, I amsterdam, BNO, De Interieur Club, SALTO, Artemis Academy, House of Denim Foundation
- Founding partners and early participants: Ruud van Oosterhout Design, Robert Bronwasser
GLUE is best explored on foot, by bike, or via public transport. Multiple curated routes across the city can be found at GLUE.amsterdam.
Header: Vitra
