Self-driving cars could be a huge step towards independence for people who have to rely on others to stay mobile. Hyundai Motor Company has released a campaign film showing the all-electric, self-driving IONIQ 5 robotaxi completing a process similar to a U.S. driver’s license test.
Created to convey the safety and trustworthiness of the IONIQ 5 robotaxi’s autonomous technology, the video features the IONIQ 5 robotaxi completing a series of public-level driving tests, including road driving in Las Vegas, U.S., demonstrating outstanding performance. This achievement underscores the IONIQ 5 robotaxi’s reliability as well as the inclusivity of its autonomous vehicle technology, highlighting its potential to safely provide freedom of mobility to all.
The film starts with an interview with Pearl Outlaw, a visually impaired American woman, and her mother, Ruth. Pearl faces mobility limitations due to her condition, called Retinitis Pigmentosa, which hinders her from obtaining a driver’s license — an essential symbol of independence and freedom for many people.
Pearl’s story highlights everyday mobility challenges for the physically impaired, emphasizing the significance of autonomous driving technology in providing independence. The IONIQ 5 robotaxi promises to fulfil her dream of independent mobility while offering the freedom to explore without reliance on others.
“I’m a DMV Certified Driving Examiner with 25 years of experience. In that time, I’ve failed thousands and thousands of students in the interest of public safety,” said Kandice Jones, the examiner who tested the IONIQ 5 robotaxi. “It’s going to be the same criteria – just like testing a human. We’ll be monitoring the speed and lane changes. I’m going to grade manoeuvres, making a complete stop, left turns, maintaining the lane, and of course reaction time.”
In the driving test, conducted by the highly experienced professional examiner, the IONIQ 5 robotaxi excelled, impressing with its speed control, lane changes and manoeuvring, its ability to accurately stop at a stop sign, perform left turns, and its reaction time to developing hazards.
Captured in the video, the IONIQ 5 robotaxi effortlessly navigated the Las Vegas Strip, as well as the city’s suburban areas.
The IONIQ 5 robotaxi is the embodiment of transformative technologies in mobility coming together in one vehicle. It signifies the extensive collaboration between Hyundai Motor Group and autonomous driving technology developer Motional, spanning years of development and rigorous testing of advanced automotive platforms and self-driving technology. The IONIQ 5 robotaxi achieves consistent driving performance in various driving environments thanks to its suite of advanced sensors, combining LiDAR, radar and cameras.
“As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the safety and trustworthiness of the IONIQ 5 robotaxi through this campaign,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We will continue our efforts to communicate our AI-based autonomous driving technology, which is set to provide positive changes to our customers’ everyday lives.”
