Bravian

BRVN By BRAVIAN: Brave Fashion Meets Sustainability in the Fall/Winter 2023 Collection

Fashion has always been a canvas for self-expression, a means to showcase our unique personalities and the values we hold dear. BRVN By BRAVIAN, a pioneering menswear brand, is doing just that in its Fall/Winter 2023 collection. With their compelling ethos, “Brave fashion, built to last,” they’ve created an innovative collection that fuses colors, high-quality materials, and an authentic sense of purpose.

At the heart of the brand’s collection is a harmonious blend of organic elements and raw materials. Soft, soothing colors define the brand’s DNA, offering a stark contrast to the cacophony of the fast fashion world. The Fall/Winter 2023 collection from BRVN By BRAVIAN introduces us to a unique narrative where fashion meets nature.

The collection draws inspiration from military aesthetics, transforming them into unique menswear pieces. Among the standout offerings are cargo trousers, sweatshirts, hoodies, and oversized fits. These pieces reflect the rugged yet stylish side of modern masculinity, paying homage to their legacy of designing military uniforms and workwear.

BRVN By BRAVIAN defines their mission as giving techwear a fresh spirit: bolder, brighter, and more beautiful. They are not just crafting garments; they are creating a new way of life. It all began in 1986, and since then, they’ve been pushing the boundaries of fashion. Their vision combines technicality, experimentation, and boundless creativity, resulting in iconic, premium-quality garments that set the bar high in terms of materials, craftsmanship, and an untamed spirit perfect for the brave. They take the tactical prowess and rugged resilience of military uniforms and technical workwear and transform them into design-led, highly durable urban techwear. Their bold designs and trendsetting pieces cater to those who dare to be authentic and unapologetically themselves, preparing them to tackle the challenges of modern life.

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But BRVN By BRAVIAN is not only about making a bold fashion statement. Their pieces also leave a positive impact on the world, focusing on sustainability built on three pillars: certified raw materials, a legacy of technical knowledge, and small-scale production. They’ve reimagined the traditional 3Rs policy and introduced the 3Ls: Long-lasting, Low-maintenance, and Low-impact.

Long-lasting

They believe in slow fashion, using premium quality materials from certified suppliers and skilled seamstresses who pay meticulous attention to detail. This approach enhances the longevity of their pieces, promoting a “buy less, buy better” mentality that is not only savvy for consumers but also responsible for the planet.

Low-maintenance

In their pursuit of resource conservation, BRVN uses cutting-edge technology to create antibacterial and anti-odor fabrics inspired by high-performance sportswear. As a result, their pieces require less washing and less overall maintenance, reducing water waste and increasing product durability.

Low-impact

Local, small-scale production is a cornerstone of their sustainable approach. By delivering only what the market demands in small batches, they minimize waste and maintain an ethical working environment. Additionally, they focus on reusing and recycling within their factory to minimize their ecological footprint. Even their bags, paper, and hangtags are made from certified recycled materials, ensuring their packaging is reusable.

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BRVN By BRAVIAN takes pride in their premium quality cotton, certified by the Global Organic Textiles Standard, guaranteeing fair treatment of employees and the absence of toxic chemicals in production. All their fabrics are certified with the OEKO-TEX & REACH Certification Standard 100, ensuring safety and environmental responsibility.

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