Forget flashy coffee machines and chrome toasters. The unsung hero of kitchen design is the humble bamix® hand blender. This unassuming Swiss marvel has quietly revolutionized kitchens worldwide for over 70 years.
Engineered by Roger Perrinjaquet in 1954, the bamix® boasts a design that’s remained virtually unchanged. This might seem unremarkable, but as renowned design expert Jeroen van Rooijen argues, it’s a sign of “good design.” “Often,” he says, “the simplest tools are the best.” The bamix® exemplifies this philosophy, prioritizing function over fleeting trends.
This focus on functionality is precisely what elevates the bamix® to icon status. Unlike flashy appliances that prioritize aesthetics, the bamix® champions simplicity, durability, and user-friendliness. Erich Eigenmann, CEO of bamix® manufacturer ESGE AG, emphasizes this core value: “Our hand blender is, first and foremost, functional. And a functional, well-elaborated design serves efficiency and user-friendliness.”
But the bamix® story goes beyond mere practicality. The innovative spirit behind its creation, coupled with its enduring quality, has cemented its iconic status. As van Rooijen observes, “the innovation at that time also contributed to its iconic status.“
So how does a hand blender achieve the same level of recognition as a Le Corbusier chair or a Porsche 911? Van Rooijen offers a clear explanation: “For an appliance to become a ‘life companion,’ it must be durable, simple, and practical. Additionally, its form must be timeless and withstand the fashions of an era.”
The bamix® embodies these qualities perfectly. Its form, devoid of unnecessary frills, speaks volumes about its function. Jeroen van Rooijen describes it as “honest, straight-forward and to the point… The feel is solid and exudes an air of confidence.” There’s a quiet elegance in this unpretentious design.
The bamix® finds itself in esteemed company alongside design classics like the REX peeler and the ubiquitous Swiss Army knife bottle opener. These everyday tools share a common thread – their enduring relevance stems from a design philosophy that prioritizes both form and function.
In a world obsessed with the latest trends, the bamix® stands as a powerful example of timeless design. It’s a reminder that sometimes, the most iconic designs are the ones that simply and flawlessly do their job.
