Header: Courtesy of NikeSKIMS
Engineered to perform. Designed to sculpt.
The motto of the new brand combines the main qualities of each one. NikeSKIMS has combined two of the most iconic names in sport and style, and together, they plan to reshape the global fitness and activewear industry. Together, they offer unmatching innovation designed to empower women athletes and celebrate their confidence, strength, femininity, and competitiveness in ways never seen before.
Combining performance and style
NikeSKIMS blends NIKE, Inc.’s cutting-edge approach to sports science, innovation, and athlete insights with SKIMS’ signature inclusivity and style. The result is a fresh perspective on training and fitness, creating products that fit every curve and enhance the body’s natural form. With a shared vision that honors all forms of athleticism, from elite athletes to everyday women, NikeSKIMS introduces a new era in performance and style.
Shared commitment to innovation and inclusivity
NikeSKIMS originated from a desire to offer something bold and unexpected to an industry craving innovation. It’s a fresh invitation for women to embrace fitness with disruptive products that deliver performance and style. SKIMS proposed a collaborative product line rooted in both brands’ commitment to inclusivity and boundary-breaking design, which evolved into the creation of NikeSKIMS.
Products rooted in sports science and flattering design
NikeSKIMS’ product designs are rooted in athlete insights and sports science, emphasizing enhancing the female form. The collection aims to offer functional, flattering designs that meet women athletes’ unique needs globally, transforming how they experience sport and style. The brand is committed to providing premium-quality designs in extended sizing to ensure all women benefit from its offerings.
By leveraging Nike’s renowned Sports Research Lab, as well as its expansive global ecosystem, NikeSKIMS will introduce innovative solutions specifically designed for women athletes, elevating their performance and confidence.
Commitment to growing women’s businesses
NikeSKIMS marks a major milestone for both brands as they continue to disrupt the market, which is informed by SKIMS’ success and Nike’s rich history of innovation. The launch builds on NIKE, Inc.’s ongoing commitment to growing its women’s business and inspiring women and girls to dream big. It offers cutting-edge fitness apparel, footwear, and new women’s sportswear styles such as the Air Max Muse and Air Superfly.
NikeSKIMS will debut in select retail locations and on nike.com/NikeSKIMS in the United States this spring, with global expansion planned for 2026.
Source: NikeSKIMS
