Header: Courtesy of Nike
Jordan Brand and Levi’s are back with a new collection that puts craft, sport and street culture front and centre. Long connected through music, art, skating and basketball, the two brands return to the Air Jordan 3 and expand the story with apparel that leans heavily on denim, vintage references and clear nods to American sports culture.
The message behind the collection is simple: greatness attracts greatness. It is aimed at the communities that have carried both brands for decades, from athletes and artists to activists and everyday creatives.
Reworking the Air Jordan 3 through denim and texture
At the centre of the release is the Jordan Brand x Levi’s Air Jordan 3, arriving in four colourways. Each version keeps the original silhouette intact while updating materials, finishes and embroidery to reference specific places and moments. All pairs carry classic Jumpman and Levi’s branding, including the Levi’s Red Tab at the heel.
The Rigid colourway features premium indigo denim across the upper, paired with black-on-black elephant print panels that echo one of the Air Jordan 3’s most recognisable details. The Black colourway takes a darker approach, combining pebbled black leather with black denim panels and a first-of-its-kind embroidered black denim heel with Nike Air branding.
The Year of the Horse colourway, released for Lunar New Year in China, Japan and Korea, uses unbleached ecru denim, pony hair panels, a jacquard heel tab and red chain stitch embroidery. Rounding out the range, the LA Exclusive colourway pairs pebbled leather with blue denim accents and red “City of Angels” chain stitch embroidery, created for NBA All-Star Weekend.
Apparel that leans into heritage and sport
Alongside the footwear is a nine-piece apparel range built around classic Levi’s silhouettes and Jordan Brand sports references. The centrepiece is the Pinnacle Varsity Jacket, made with a Melton wool body, leather sleeves and quilted satin lining, finished with vintage graphics from both brands, including a cowboy patch referencing Michael Jordan’s Chicago years. The Type III Trucker appears in black washed denim with an aged tint, a boxy cropped fit and an oversized Wings logo across the back.
A cropped football jersey in shiny polyester with matte and gloss red panels adds a strong sports note, while an overshirt in 12-ounce rinsed indigo denim features pigskin and golden wheat details. The collection also includes a heavyweight fleece zip hoodie, a T-shirt reworking Levi’s 1990s “Button Your Fly” graphic, baggy jeans based on the Levi’s 578 cut, pleated baggy shorts, and a denim cap with Air Jordan embroidery, a Red Tab, antique brass Nike Air hardware and a leather cinch.
Campaign faces and cultural links
The campaign is styled by Cam Hicks and features Spike Lee, artist Rio Amor, skater Josh Velez and bucket drummer Jay Wright. There is also a personal link to Levi’s history, as Jay Wright’s father, Larry Wright, appeared in the original “Button Your Fly” advert. The cast underlines the collection’s ties to film, art, skate culture and street performance.
Release dates and availability
The Year of the Horse Air Jordan 3 launched on 24 January in China. Next are Japan and Korea on 30 January. The Black and Rigid colourways release with the full apparel range on 5 February in San Francisco during Super Bowl LX. The LA Exclusive colourway drops on 13 February during NBA All-Star Weekend in Los Angeles.
The full Jordan Brand x Levi’s collection becomes available globally on 20 February via levi.com, the Levi’s App, SNKRS and selected Levi’s and Jordan Brand stores. Levi’s Red Tab members will get early access through draw entry, with purchases selected at random.
