Header: Courtesy of Solum
As retailers seek new revenue streams, in-store digital displays are emerging as powerful advertising platforms, and, according to Statista, the retail media network market is projected to reach $156 billion globally by 2026. Major players like Walmart are leading the way—Insider Intelligence notes that Walmart Connect, its retail media arm, is now the company’s fastest-growing revenue segment.
“The retail landscape is evolving beyond traditional product displays. Our integrated digital display solution helps retailers transform their physical spaces into dynamic advertising platforms while delivering personalised customer experiences.”
Sungho Jeon, CEO at SOLUM
At CES 2025, SOLUM is showcasing how its Vision AI-powered digital signage and Electronic Shelf Labels (ESL) open up new advertising possibilities in physical stores. The system analyses customer behavior in real-time to display targeted ads. When a customer shows interest, the ESL tags light up to provide product details and promotions, encouraging purchases.
Recent privacy rules, such as the GDPR in the EU and the CCPA in the U.S., have made first-party data from physical stores more valuable to retailers. These regulations require businesses to gain explicit consent for data collection and give consumers greater control over their personal information, limiting the availability of third-party data. SOLUM’s solution addresses this shift by providing real-time insights into ad performance and customer engagement, offering metrics that were once only available in digital commerce.
“Our solution turns retail spaces into dynamic advertising platforms, enhancing the customer experience with personalisation,” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.”
Early adopters of SOLUM’s retail solution have reported remarkable results. A major convenience store chain reported a 7% increase in purchase conversion rates after implementing the synchronized digital signage and ESL system. The solution improved operational efficiency by eliminating manual price updates and generated new revenue streams through targeted advertising, making this a retail tool that we will see everywhere in a few years.
